My boss forwarded this article about the naming industry (those of you who weathered the dotcom bubble/bust should have just experienced a slight chill).
The article begins as a serious exposition on said industry. Slowly, the reader realizes that the serious treatment was given to set the industry up for mockery. It is definitely worth the read.
At one point, a naming company is caught off-guard when representatives of a client recoil in disgust with the name they’ve been presented, “Jamcracker”.
“There were a couple of women sitting in. One of them got up and said, ‘Oh, that’s disgusting.’ Another said, ‘This is really sick.’ I said, ‘Excuse me, what are you talking about?’ They said, ‘We can’t explain it, but that name is just creeping us out. We don’t know what it is, but could you take it off the wall, please?'” Manning remains mystified by the incident. “There’s apparently some strange, uncomfortable meaning attached to it in the minds of some women,” he says. “God knows what that could be.”
As we discussed the article, we came up with a name for the reaction to the name, “Jamcracker”. We decided to coin the term: “The Jamcracker Effect”. Here, we define “The Jamcracker Effect” as:
the situation wherein a concept is considered distasteful based on the sound of its name, despite the non-distasteful nature of any individual components of the name.
Some examples of the Jamcracker Effect might be:
- “Meat Waffle”
- “Street Chicken”
functions, template files,
drupal themes have many paths
usernode a wash
RPM : Madness
nine dependencies unmet
penguin’s tears : Spring rain
the click of the mouse
in an instant, new domains
free time melts like snow
I’ve decided to try something new. Geek Haiku or “geeku”. I’m going to try for 1 per week, and in the future more. It’s an exercise in writing and trying to crystallize my thoughts.
cacti is set up
many php errors
timesheet is barren
I am blessed beyond anything I could have ever imagined for my life. She is the most caring, loving, witty, charming, funny, beautiful, and all-around amazing woman in the world. All I have to do is think of her and my sadness is cheered. A2C, I love you!
I think this place speaks for itself…
Oh, so the reason for my last post? I’m ashamed to admit this, but here goes…
One of the things that really irked me about Windows® was that there seemed to be no respect for what the user was doing. Popup windows or dialogs always took focus. This annoyed me to no end. Once I started using the Mac, I felt respected. Usually dialogs would pop up, but not take focus. Of course, this has its drawbacks, but it kept with the “OSX stays out of your way” concept that I appreciated.
Unfortunately, not all apps behave this way (Colloquy, I’m looking at you). So this morning, I’m logging in to IRC, and Colloquy pops up a dialog for my password (and it keeps *not* saving it – ugh). so I start typing. I’m not quite a touch typist, so I don’t always look at the screen. Next thing I notice is that an IRC window is up, and I’ve just typed my password into the IRC channel. Gah!!!!
So, I had to go and change passwords and update them in my passwords file. Let the comedy of errors begin.
first off, I’m a total idiot. I was updating my passwords file that I keep encrypted. However, when I went to remove the old file, I typed in the new file’s name and deleted it instead. D’oh!
well, as you might know, unix-like systems do not have an “undelete” facility. When you delete a file, it’s gone. Or so they say.
When you create a file on a unix-like system, or more specifically, an indexed file system, there are entries stored somewhere on disk that tell you (and the rest of the system) how and where to find those files. When you delete a file, that information is gone (depending on filesystem). Now, to the standard user, there is no way of knowing where that file is. In fact, parts of that file could be strewn over different parts of the disk. Things are sounding pretty grim, huh? To make matters worse, when new files are created, there’s the possibility that old files are being overwritten with new data.
“grep” is an old, old unix program that allows you to search for specified strings or regular expressions (e.g. any line containing the word `idiot`) in files. Well, those unix guys were pretty smart when they decided that “everything is a file”, including hard disks. So, you can ask grep to search the file that represents the hard drive in question and search for known strings.
The end result is that I retrieved my passwords (and thus, saving my marriage). It doesn’t change the fact that I’m a total idiot. In fact, knowing that I can recover data this way is probably going to ensure that it happens again. Oy.!